R05.07.01.01 · 任务小类

广告投放与报表（测试账户）

Ad campaign setup & reporting (test accounts)

Build campaigns, audiences, budgets and reports in ad managers.

20 条本项目编写的提案 · 分类 v1.1 · 新增基准运行 0 次。下方验证方式与部分得分规则是设计，不是执行结果。

典型应用: Google Ads · Meta Ads Manager · LinkedIn Campaign Manager
小类 GUI 需求标签: G2 · GUI 必要

任务提案 · 20

展开查看完整原文与建议检查方式；两种界面均保留提案英文原文。

R05.07.01.01-T01 Duplicate an ad set with a narrower audience and manual placements in Meta

原始指令

Meta Ads Manager, sandbox ad account (no delivery). Duplicate ad set 'Prospecting - Broad' into the same campaign as 'Prospecting - 25-44', set age 25-44, locations US and CA, turn off Advantage+ placements and choose only Facebook Feed and Instagram Feed, keep budget. Leave it paused.

平台: web · 任意系统（网页）
应用: Meta Ads Manager
交互表面: brow · 浏览器
GUI 需求 · 任务设定: G2 · GUI 必要
GUI 需求 · 普通权限: G2 · GUI 必要
交互原语: click · 指向与点击 type · 文字与表单
工作产物: WP08 · 应用 / 系统状态
条件: 未声明
提案难度: 2 / 5

建议验证方式

Graph API read with admin token: new ad set in same campaign, targeting age_min/max, geo, publisher_platforms and positions equal spec; status PAUSED; original unchanged. Meta Marketing API tokens are withheld from the agent; Activity history must show the edits were made in Ads Manager.

建议部分得分

20% duplicated in place; 30% age/geo; 40% placements; 10% paused

R05.07.01.01-T02 Create a shared negative keyword list and apply it to two campaigns

原始指令

Google Ads test account (manager-linked, no serving). In Tools > Shared library, create negative keyword list 'Brand exclusions' with the 12 terms in input/negatives.txt using the match types given (phrase/exact), and apply it to campaigns 'Search - Generic' and 'Search - Competitor' only.

平台: web · 任意系统（网页）
应用: Google Ads
交互表面: brow · 浏览器
GUI 需求 · 任务设定: G2 · GUI 必要
GUI 需求 · 普通权限: G2 · GUI 必要
交互原语: click · 指向与点击 type · 文字与表单
工作产物: WP08 · 应用 / 系统状态
条件: 未声明
提案难度: 2 / 5

建议验证方式

Admin API read: shared set with 12 criteria and match types exact; campaign_shared_set links to exactly 2 campaigns. The Google Ads API developer token is withheld from the agent; Change history must show client type 'Google Ads web interface'.

建议部分得分

50% terms and match types; 30% applied to right campaigns; 20% no others

R05.07.01.01-T03 Export last month's campaign performance from LinkedIn Campaign Manager

原始指令

LinkedIn Campaign Manager, sandbox ad account with seeded reporting. Export the campaign performance report for 2026-09-01 to 2026-09-30, breakdown by campaign, metrics impressions, clicks, spend, leads, CTR, CPL, as CSV to output/li_sept.csv, then write the campaign with the lowest CPL (min 10 leads) to output/answer.txt.

平台: web · 任意系统（网页）
应用: LinkedIn Campaign Manager
交互表面: brow · 浏览器
GUI 需求 · 任务设定: G2 · GUI 必要
GUI 需求 · 普通权限: G2 · GUI 必要
交互原语: click · 指向与点击 nav · 平移 / 缩放 / 滚动
工作产物: WP12 · 答案 / 决策
条件: 未声明
提案难度: 1 / 5

建议验证方式

CSV is the native export (header format) for the exact date range; answer equals key (a campaign with 3 leads has lower CPL as a decoy). LinkedIn Marketing API access is withheld from the agent, so the data is reachable only in Campaign Manager.

建议部分得分

50% correct export; 50% correct campaign

R05.07.01.01-T04 Build a paused three-ad-group search campaign with tCPA bidding

原始指令

Google Ads test account. Create Search campaign 'Fall Promo 2026': daily budget 50 USD, Target CPA 25, locations US and Canada (presence only), English, start 2026-10-20, end 2026-11-30, 3 ad groups with keywords from input/fall_keywords.csv, one responsive search ad per group using input/rsa_copy.md (15 headlines, 4 descriptions), paused.

平台: web · 任意系统（网页）
应用: Google Ads
交互表面: brow · 浏览器
GUI 需求 · 任务设定: G2 · GUI 必要
GUI 需求 · 普通权限: G2 · GUI 必要
交互原语: click · 指向与点击 type · 文字与表单
工作产物: WP08 · 应用 / 系统状态
条件: 未声明
提案难度: 3 / 5

建议验证方式

Admin API read: campaign settings, geo target type PRESENCE, dates, ad groups, keyword match types, RSA assets equal input; status PAUSED. The Google Ads API developer token is withheld from the agent; Change history must show client type 'Google Ads web interface'. Control pair: T12.

建议部分得分

25% campaign settings; 30% ad groups and keywords; 30% RSAs; 15% paused and dates

R05.07.01.01-T05 Set up a lead-generation campaign with an instant form in Meta

原始指令

Meta Ads Manager, sandbox ad account and test Page. Create campaign 'Demo Leads Q4' (objective Leads, Advantage campaign budget 80/day), one ad set targeting US, ages 30-60, interest 'Supply chain management', schedule 2026-10-20 to 2026-11-20, and an instant form with fields from input/form_spec.md, privacy URL and a custom question. Leave paused.

平台: web · 任意系统（网页）
应用: Meta Ads Manager
交互表面: brow · 浏览器
GUI 需求 · 任务设定: G2 · GUI 必要
GUI 需求 · 普通权限: G2 · GUI 必要
交互原语: click · 指向与点击 type · 文字与表单
工作产物: WP08 · 应用 / 系统状态
条件: 未声明
提案难度: 3 / 5

建议验证方式

Admin read: campaign objective and CBO, ad set targeting and schedule, lead form questions/privacy policy equal spec; all PAUSED. Meta Marketing API tokens are withheld from the agent; Activity history must show the edits were made in Ads Manager.

建议部分得分

25% campaign; 25% ad set targeting and schedule; 40% instant form; 10% paused

R05.07.01.01-T06 Launch-ready Sponsored Content campaign with a matched company list in LinkedIn

原始指令

LinkedIn Campaign Manager sandbox. Upload input/target_accounts.csv as a company Matched Audience 'ABM Q4', then create Sponsored Content campaign 'ABM Q4 - Single image' targeting that audience AND job functions Operations or Supply Chain, seniority Manager+, excluding current customers list 'Customers 2026'; budget 60/day; paused.

平台: web · 任意系统（网页）
应用: LinkedIn Campaign Manager
交互表面: brow · 浏览器
GUI 需求 · 任务设定: G2 · GUI 必要
GUI 需求 · 普通权限: G2 · GUI 必要
交互原语: click · 指向与点击 type · 文字与表单
工作产物: WP08 · 应用 / 系统状态
条件: 未声明
提案难度: 3 / 5

建议验证方式

Admin read: matched audience exists from file; campaign targeting facets (include AND/OR structure and exclusion) equal key; budget and status. LinkedIn Marketing API access is withheld from the agent; account change history must show web edits.

建议部分得分

25% audience upload; 45% targeting structure; 20% exclusion; 10% budget/paused

R05.07.01.01-T07 Import a Google Ads campaign into Microsoft Advertising and adjust bids

原始指令

Microsoft Advertising test account. Use the Google Import tool to import campaign 'Search - Generic' from the linked Google Ads test account (no scheduled imports), then lower all keyword bids in the imported campaign by 15% and set the campaign's device bid adjustment for mobile to -20%. Leave paused.

平台: web · 任意系统（网页）
应用: Microsoft Advertising · Google Ads
交互表面: brow · 浏览器
GUI 需求 · 任务设定: G2 · GUI 必要
GUI 需求 · 普通权限: G2 · GUI 必要
交互原语: click · 指向与点击 type · 文字与表单
工作产物: WP08 · 应用 / 系统状态
条件: multiapp · 多应用
提案难度: 3 / 5

建议验证方式

Bing Ads read (admin): campaign imported with ad groups/keywords matching source; keyword bids = imported x 0.85 (rounded to 0.01); mobile modifier -20; no recurring import schedule. Agent has no API developer token.

建议部分得分

30% import complete; 40% bid changes; 20% device modifier; 10% no schedule

R05.07.01.01-T08 Set a dayparting schedule on the TikTok ad-group grid

原始指令

TikTok Ads Manager sandbox account. In ad group 'Q4 Retargeting', switch dayparting to 'Select time slots' and paint the grid so ads run Mon-Fri 07:00-09:30 and 17:00-22:00 and Sat-Sun 10:00-23:00 (account timezone). Save without enabling the ad group.

平台: web · 任意系统（网页）
应用: TikTok Ads Manager
交互表面: brow · 浏览器
GUI 需求 · 任务设定: G2 · GUI 必要
GUI 需求 · 普通权限: G2 · GUI 必要
交互原语: drag · 拖放 click · 指向与点击
工作产物: WP08 · 应用 / 系统状态
条件: 未声明
提案难度: 3 / 5

建议验证方式

Admin read: dayparting bitmap (half-hour slots per day) equals key exactly; ad group still disabled. TikTok Marketing API tokens are withheld from the agent; the operation log must show the edit was made on the web.

建议部分得分

80% slot accuracy (proportional over 336 slots); 20% saved and still paused

R05.07.01.01-T09 Lower bids on high-CPA keywords using a filtered keyword view

原始指令

AdsLab: AdsLab, a self-hosted replica of the Google Ads UI seeded with 90 days of deterministic stats. In campaign 'Search - Generic', filter keywords with Cost/conv. > 40 over the last 30 days (as of 2026-10-13) and at least 2 conversions, and lower their max CPC bids by 15% via bulk edit. Do not change keywords with fewer conversions.

平台: web · 任意系统（网页）
应用: Google Ads (AdsLab replica)
交互表面: brow · 浏览器
GUI 需求 · 任务设定: G2 · GUI 必要
GUI 需求 · 普通权限: G2 · GUI 必要
交互原语: click · 指向与点击 type · 文字与表单
工作产物: WP08 · 应用 / 系统状态
条件: 未声明
提案难度: 3 / 5

建议验证方式

Replica DB: exactly the key's keywords have bid = old x 0.85; others unchanged; change log entries from UI bulk edit (replica has no API).

建议部分得分

60% exact keyword set; 30% bid values; 10% no collateral edits

R05.07.01.01-T10 Build a customer-list audience and a 1% lookalike in Meta

原始指令

Meta Ads Manager sandbox. Create a Custom Audience 'Customers 2026' from input/customers_synthetic.csv (synthetic emails and phones) mapping columns correctly, then a 1% Lookalike in the US from it named 'LAL 1% US - Customers'. Exclude the custom audience from ad set 'Prospecting - Broad'.

平台: web · 任意系统（网页）
应用: Meta Ads Manager
交互表面: brow · 浏览器
GUI 需求 · 任务设定: G2 · GUI 必要
GUI 需求 · 普通权限: G2 · GUI 必要
交互原语: click · 指向与点击 type · 文字与表单
工作产物: WP08 · 应用 / 系统状态
条件: 未声明
提案难度: 3 / 5

建议验证方式

Admin read: custom audience exists with mapped schema (EMAIL, PHONE, FN, LN), lookalike spec country US ratio 0.01, exclusion on the ad set. Meta Marketing API tokens are withheld from the agent; Activity history must show the edits were made in Ads Manager.

建议部分得分

30% custom audience mapping; 30% lookalike; 40% exclusion applied

R05.07.01.01-T11 Bulk-edit keyword match types and final URLs in Google Ads Editor

原始指令

Google Ads Editor (macOS or Windows) with the test account downloaded. In campaign 'Search - Generic', convert all broad-match keywords in ad groups 'Pallets*' to phrase match (keep bids), replace final URL path '/products/old-pallets' with '/pallets' on all keywords and ads, check for policy errors, and post changes.

平台: mac · macOS win · Windows
应用: Google Ads Editor
交互表面: desk · 桌面 GUI
GUI 需求 · 任务设定: G2 · GUI 必要
GUI 需求 · 普通权限: G2 · GUI 必要
交互原语: click · 指向与点击 type · 文字与表单 key · 快捷键
工作产物: WP08 · 应用 / 系统状态
条件: 未声明
提案难度: 3 / 5

建议验证方式

Admin API read after posting: affected keywords now phrase with same bids, no broad duplicates left; URLs replaced on all keywords and RSAs; change history client type 'Google Ads Editor'. The Google Ads API developer token is withheld from the agent, so changes posted by any other route show a different client type.

建议部分得分

40% match-type conversion; 40% URL replacement; 20% posted without errors

R05.07.01.01-T12 Create the same search campaign through the Google Ads API (control pair of T04)

原始指令

Control pair of T04. A second test account with developer token and OAuth in env GADS_*. Use the google-ads Python client to create the identical 'Fall Promo 2026' campaign (settings, ad groups, keywords, RSAs), paused.

平台: lin · Linux mac · macOS win · Windows
应用: Google Ads API · Python
交互表面: api · API / SDK term · 终端
GUI 需求 · 任务设定: AP · API 足够
GUI 需求 · 普通权限: AP · API 足够
交互原语: code · 代码与命令
工作产物: WP08 · 应用 / 系统状态
条件: 未声明
提案难度: 3 / 5

建议验证方式

Same checks as T04; compared to T04 to measure the GUI penalty.

建议部分得分

25% settings; 30% ad groups/keywords; 30% RSAs; 15% paused

R05.07.01.01-T13 Build a Performance Max asset group with correctly cropped images

原始指令

Google Ads test account. Create Performance Max campaign 'PMax - Pallets' (budget 70/day, maximize conversion value, target ROAS 400%), one asset group with headlines/descriptions from input/pmax_copy.md, and images from input/images/ cropped in the built-in cropper to 1.91:1 and 1:1 keeping the product fully in frame; add logo and final URL; paused.

平台: web · 任意系统（网页）
应用: Google Ads
交互表面: brow · 浏览器
GUI 需求 · 任务设定: G2 · GUI 必要
GUI 需求 · 普通权限: G2 · GUI 必要
交互原语: click · 指向与点击 type · 文字与表单 geom · 精确几何 vis · 视觉判断
工作产物: WP08 · 应用 / 系统状态
条件: 未声明
提案难度: 4 / 5

建议验证方式

Admin read: campaign bidding, tROAS, asset group texts; image assets with both aspect ratios exist; product bounding box (known per source image) fully inside each crop (IoU check). The Google Ads API developer token is withheld from the agent; Change history must show client type 'Google Ads web interface'.

建议部分得分

25% campaign settings; 25% text assets; 40% crops contain product; 10% paused

R05.07.01.01-T14 Set up a conversion action with enhanced conversions via Tag Manager

原始指令

Google Ads test account plus Google Tag Manager test container for the demo shop. Create a 'Purchase' conversion action (value from data layer, count every, 30-day click window), enable enhanced conversions using GTM, add the Google Ads conversion tag firing on the 'purchase' event with user-provided data variable, preview in Tag Assistant and publish the container version 'ads-purchase-v1'.

平台: web · 任意系统（网页）
应用: Google Ads · Google Tag Manager
交互表面: brow · 浏览器
GUI 需求 · 任务设定: G2 · GUI 必要
GUI 需求 · 普通权限: G2 · GUI 必要
交互原语: click · 指向与点击 type · 文字与表单 multi · 跨应用
工作产物: WP06 · 代码 / 工程
条件: multiapp · 多应用
提案难度: 4 / 5

建议验证方式

Ads admin read: conversion action settings; GTM API (admin) read: tag, trigger, variable config and published version name; Tag Assistant debug log in output/ shows tag fired with hashed fields. The Google Ads API developer token and GTM API OAuth access are withheld from the agent; Change history must show client type 'Google Ads web interface'.

建议部分得分

30% conversion action; 40% GTM tag/trigger/variable; 20% published; 10% preview evidence

R05.07.01.01-T15 Configure a creative A/B test in Meta Experiments

原始指令

Meta Ads Manager sandbox. Create an A/B test between two ads (creative A: input/creative_a.jpg, B: input/creative_b.mp4) in duplicate ad sets of 'Prospecting - 25-44', split 50/50, key metric cost per lead, schedule 2026-10-21 to 2026-11-04, 95% confidence target. Keep everything paused/scheduled, not running.

平台: web · 任意系统（网页）
应用: Meta Ads Manager
交互表面: brow · 浏览器
GUI 需求 · 任务设定: G2 · GUI 必要
GUI 需求 · 普通权限: G2 · GUI 必要
交互原语: click · 指向与点击 type · 文字与表单
工作产物: WP08 · 应用 / 系统状态
条件: 未声明
提案难度: 4 / 5

建议验证方式

Admin read: ad study with 2 cells, split, objective metric, dates; each cell's ad uses the correct creative; no active delivery. Meta Marketing API tokens are withheld from the agent; Activity history must show the edits were made in Ads Manager.

建议部分得分

30% study config; 40% cells and creatives; 20% schedule; 10% not running

R05.07.01.01-T16 Build a ROAS report by campaign and device and export it

原始指令

AdsLab: AdsLab, a self-hosted replica of the Google Ads UI seeded with 90 days of deterministic stats. Build a custom report for 2026-07-01 to 2026-09-30: rows campaign, columns device, metrics cost, conversion value, ROAS; filter network = Search; save it as 'Q3 ROAS by device', export CSV to output/q3_roas.csv, and write the campaign-device pair with the lowest ROAS (cost > 1,000) to output/answer.txt.

平台: web · 任意系统（网页）
应用: Google Ads (AdsLab replica)
交互表面: brow · 浏览器
GUI 需求 · 任务设定: G2 · GUI 必要
GUI 需求 · 普通权限: G2 · GUI 必要
交互原语: click · 指向与点击 drag · 拖放 type · 文字与表单
工作产物: WP12 · 答案 / 决策
条件: 未声明
提案难度: 4 / 5

建议验证方式

Saved report definition matches; CSV values equal replica DB aggregates; answer equals key. Replica has no API; report saved by UI session.

建议部分得分

30% saved report; 40% export values; 30% answer

R05.07.01.01-T17 Create a branching Conversation Ad in LinkedIn

原始指令

LinkedIn Campaign Manager sandbox. Create a Conversation Ads campaign 'Demo Booking' with a sender (test member), an intro message and the branching flow in input/conversation_flow.md (3 levels, 5 CTAs incl. a lead-gen form branch and a 'not now' exit), paused.

平台: web · 任意系统（网页）
应用: LinkedIn Campaign Manager
交互表面: brow · 浏览器
GUI 需求 · 任务设定: G2 · GUI 必要
GUI 需求 · 普通权限: G2 · GUI 必要
交互原语: click · 指向与点击 type · 文字与表单 drag · 拖放
工作产物: WP08 · 应用 / 系统状态
条件: 未声明
提案难度: 4 / 5

建议验证方式

Admin read: conversation tree nodes, texts and CTA destinations equal the spec graph (graph isomorphism); lead form attached; paused. LinkedIn Marketing API access is withheld from the agent; account change history must show web edits.

建议部分得分

50% tree structure; 30% texts/CTAs; 20% form and paused

R05.07.01.01-T18 Launch a cross-platform plan from a media plan across Google Ads and Meta

原始指令

Google Ads and Meta Ads Manager test accounts. input/media_plan_q4.pdf specifies 6 campaigns across both platforms with budgets, flights, geos, audiences, bidding and UTM conventions. Build all of them paused, with UTM parameters on every final URL per the naming convention, and fill output/launch_log.xlsx with platform IDs.

平台: web · 任意系统（网页）
应用: Google Ads · Meta Ads Manager · Excel
交互表面: brow · 浏览器
GUI 需求 · 任务设定: G2 · GUI 必要
GUI 需求 · 普通权限: G2 · GUI 必要
交互原语: click · 指向与点击 type · 文字与表单 multi · 跨应用
工作产物: WP08 · 应用 / 系统状态
条件: multiapp · 多应用 long · 长流程
提案难度: 5 / 5

建议验证方式

Admin reads: each campaign's settings equal plan; every URL has the exact UTM string; launch log IDs match; all paused. Google Ads developer token and Meta Marketing API tokens are withheld from the agent; Google change history must show client type 'Google Ads web interface' and Meta Activity history edits made in Ads Manager.

建议部分得分

50% campaign settings (per campaign); 25% UTMs; 15% launch log; 10% paused

R05.07.01.01-T19 Audit and fix ten planted issues in a thirty-campaign account

原始指令

AdsLab: AdsLab, a self-hosted replica of the Google Ads UI seeded with 90 days of deterministic stats (30 campaigns). input/account_standards.pdf lists required standards. Find and fix the 10 planted issues (e.g. overlapping geo targeting, missing shared negative list, broken final URLs, disapproved ad, budget-limited campaign with wrong bidding, wrong conversion goal) and list each fix in output/audit.md.

平台: web · 任意系统（网页）
应用: Google Ads (AdsLab replica)
交互表面: brow · 浏览器
GUI 需求 · 任务设定: G2 · GUI 必要
GUI 需求 · 普通权限: G2 · GUI 必要
交互原语: click · 指向与点击 type · 文字与表单 nav · 平移 / 缩放 / 滚动
工作产物: WP08 · 应用 / 系统状态
条件: long · 长流程 hidden · 隐藏 / 过期状态
提案难度: 5 / 5

建议验证方式

Replica DB: each of the 10 issues resolved per standard (checks per issue); no other entities changed beyond tolerance; audit.md names each issue's entity (parsed). Replica has no API and its DB is firewalled from the agent; change log entries must come from UI sessions.

建议部分得分

70% ten issues fixed (equal shares); 20% audit log; 10% no collateral changes

R05.07.01.01-T20 Structure Amazon Sponsored Products campaigns with search-term harvesting

原始指令

Amazon Ads console sandbox (seeded search-term report). For ASIN B0TEST1234, create an auto campaign and a manual exact campaign; harvest search terms from the 60-day report with >= 3 orders and ACoS < 30% into the manual campaign as exact keywords, add them as negative exact in the auto campaign, add negative ASINs from input/neg_asins.txt, and set top-of-search placement +40%.

平台: web · 任意系统（网页）
应用: Amazon Ads
交互表面: brow · 浏览器
GUI 需求 · 任务设定: G2 · GUI 必要
GUI 需求 · 普通权限: G2 · GUI 必要
交互原语: click · 指向与点击 type · 文字与表单 nav · 平移 / 缩放 / 滚动
工作产物: WP08 · 应用 / 系统状态
条件: long · 长流程
提案难度: 5 / 5

建议验证方式

Sandbox read: campaigns, harvested keyword set equal key, negatives mirrored, negative ASINs, placement adjustment; all paused. Amazon Ads API credentials are withheld from the agent; the console's campaign History must show the edits were made on the web.

广告投放与报表（测试账户）

任务提案 · 20

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建议验证方式

建议部分得分

原始指令

建议验证方式

建议部分得分

原始指令

建议验证方式

建议部分得分

原始指令

建议验证方式

建议部分得分

原始指令

建议验证方式

建议部分得分

原始指令

建议验证方式

建议部分得分

已有研究映射

同工作流族的小类